Director of Demand Generation (Cybersecurity)

Location: Remote in the United States, with EST or TOLA alignment

Company

hirify.global provides external exposure management software that helps enterprises discover internet-facing assets, assess dependencies, validate exploitable risks, and prioritize remediation.

What you will do

• Own marketing-sourced and marketing-influenced pipeline targets, reporting contribution against bookings.
• Build and run ABM programs for Tier 1 and Tier 2 enterprise accounts.
• Coordinate paid, email, and sales outreach around shared target accounts and messaging.
• Manage paid acquisition across LinkedIn, Meta, and Reddit, including spend, creative testing, audience targeting, and CAC.
• Develop segmented lifecycle and nurture campaigns that move contacts toward sales readiness.
• Run CRM, marketing automation, and attribution reporting so every program’s pipeline impact is measurable.

Requirements

• 8+ years of B2B demand-generation experience, including 3+ years leading the function.
• Director-level experience or above.
• Cybersecurity marketing experience and familiarity with how CISOs, vulnerability-management leaders, and attack-surface owners evaluate vendors.
• Proven ABM experience with named enterprise accounts and results measured in pipeline and closed revenue.
• Hands-on experience with paid social across LinkedIn, Meta, and Reddit, including campaign optimization and budget reallocation.
• Strong email, lifecycle marketing, deliverability, conversion, and marketing-stack experience with Clay, HubSpot, and Salesforce.

Nice to have

• Experience marketing to enterprise security teams at organizations with $500M+ in revenue.
• Familiarity with attack surface management, exposure management, or CTEM categories.
• Experience building and scaling a demand-generation function from an early stage.

Culture & Benefits

• Remote work within the United States.
• Builder-oriented role with direct ownership of strategy, execution, budget, team growth, and pipeline outcomes.
• Opportunity to work in the emerging external attack surface management and cybersecurity category.