Marketing Director, Healthcare Providers

Location: Cincinnati, Ohio, United States

Company

hirify.global is a digital health company delivering behavior-changing content through a digital network in physician offices to connect patients, providers, and health brands.

What you will do

• Own integrated marketing campaigns end to end, including objectives, audience strategy, budgets, success metrics, and performance reporting.
• Develop multi-channel demand generation programs across ABM, SEM, SEO, paid and organic digital marketing, lead capture, nurture, and delivery.
• Create provider-focused segmentation, B2B messaging, creative concepts, sales enablement materials, and product collateral.
• Act as the primary marketing partner for Provider Sales and Provider Operations, providing updates, training, and regular sales support.
• Build go-to-market plans for product launches and updates, customer communications, onboarding materials, thought leadership, and event programs.
• Manage and develop a team of three while contributing to annual planning, budgeting, KPI setting, and marketing effectiveness reporting.

Requirements

• 7+ years of B2B or healthcare marketing experience, preferably in a provider-facing or health tech environment.
• Experience owning campaign strategy and budgets, combining ABM with digital marketing, SEM/SEO, and demand generation.
• Direct people management experience and the ability to lead, coach, and develop a small team.
• Working knowledge of healthcare provider organizations, practice operations, and provider purchasing decisions.
• Experience creating B2B messaging for clinical, operational, and executive audiences and presenting regularly to sales leadership.
• Working knowledge of marketing automation and CRM tools such as Salesforce, Pardot, or 6sense, plus campaign performance tracking.

Nice to have

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Experience developing go-to-market plans for product launches serving both prospective and existing customers.
• Strong creative instincts, comfort with ambiguity and speed, and the ability to handle quick-turn requests without losing strategic focus.

Culture & Benefits

• Full-time role with hybrid work options.
• Flexible time off, mental and emotional wellness resources, and a 401(k) plan.
• Supportive work environment focused on improving healthcare outcomes and patient decision-making.