VP, Integrated Marketing

Location: Manhattan, NY, United States

Salary: $220,000–$250,000 base salary, depending on location, skills, and experience

Company

hirify.global provides a personalized health platform combining health plan administration, wellbeing solutions, and care navigation for employers, health plans, and health systems.

What you will do

• Build and run integrated demand-generation programs across the Wellbeing and TPA businesses, including digital, LinkedIn, ABM, generative search, email, paid media, and organic channels.
• Lead problem-led pipeline programs with Sales, developing content paths, messaging frameworks, SDR conversation guides, and signal-based targeting.
• Own marketing operations, including CRM data quality, marketing technology, automation, targeting infrastructure, campaign reporting, funnel metrics, attribution, and signal-quality measurement.
• Set brand governance and oversee creative production, content development, external communications, PR, executive visibility, thought leadership, and awards programs.
• Define the national events strategy, manage event budgets and ROI, support client innovation councils, and organize the annual client conference.
• Build and develop a multidisciplinary team while establishing accountability and cross-functional collaboration with Sales, Product Marketing, Client Growth, Account Management, and Executive Leadership.

Requirements

• 12+ years of experience in B2B marketing leadership.
• Experience running B2B demand generation based on ICP and target customer profiles, with an integrated playbook covering digital, ABM, and content.
• Experience leading a shift from broad volume-based marketing metrics to account-based or signal-based qualification.
• Direct ownership of brand governance, a PR agency relationship, and a multi-event portfolio with budget accountability.
• Track record of building integrated marketing functions spanning brand, communications, content, demand generation, and marketing operations.
• Experience in healthcare technology, employer health, or another regulated, multi-stakeholder enterprise market with long sales cycles and mixed economic buyers.

Culture & Benefits

• Full benefits package available from day one, including medical and dental coverage.
• Unlimited paid time off.
• Mental health support, retirement planning, and financial protection.
• Professional development, career progression, and learning budgets.
• Mission-driven environment focused on improving people's health and wellbeing.