Senior Demand Gen Manager (AI)

Location: United States

Company

hirify.global is a healthcare payments company that helps people access and afford care through partnerships with employers and health plans.

What you will do

• Lead integrated brand-to-demand strategies with brand marketing, product marketing, sales, and revenue operations.
• Develop and execute multi-channel demand generation across paid media, email, social, webinars, and events.
• Manage digital campaigns, testing frameworks, website optimization, and full-funnel performance.
• Build content that educates brokers, HR leaders, employers, and other healthcare buyers.
• Align demand generation with sales processes and broker and employer buying cycles.
• Manage the demand generation budget and coordinate with external vendors and agencies.

Requirements

• 8–10+ years of progressive B2B marketing experience in a high-growth environment.
• Hands-on experience building and optimizing content, campaigns, and marketing processes.
• Ability to translate complex healthcare and financial concepts into persuasive messaging for C-suite executives and skeptical buyers.
• Strong analytical skills, including CRM reporting and performance-driven decision-making.
• Expertise with marketing automation, including HubSpot or Marketo, CRM systems, Google Ads, and LinkedIn Ads.
• Ability to work in the United States.

Nice to have

• Deep B2B healthcare, HR, or employee benefits marketing experience.

Culture & Benefits

• Medical, dental, and vision insurance.
• $4,400 annual HSA contribution and a hirify.global Health Payment Account.
• Monthly lifestyle spending stipend and five weeks of annual paid time off.
• One-week fully paid summer break, ten weeks of bonding leave, and two weeks of caregiver leave.
• Short- and long-term disability coverage, 401(k) access with a 4% employer match, and stock options.