Manager, B2B Marketing (Fintech)

Location: New York City, United States; hybrid with four days per week in the NYC office. No required office days during the summer and winter holidays.

Salary: $120,000–$150,000 per year, with possible variable compensation through a company incentive bonus.

Company

hirify.global is a technology-driven financial services company providing investing, savings, retirement, financial wellness, and 401(k) solutions.

What you will do

• Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships.
• Build qualified pipeline for the 401(k) sales organization through paid media, campaign execution, audience targeting, ABM, and performance optimization.
• Manage agency relationships, media performance, budgets, and campaigns across SEM, programmatic display, and paid social.
• Own audience segmentation and nurture strategies for target-account and lifecycle marketing motions.
• Partner with Revenue Operations on lead routing, scoring workflows, and marketing automation while optimizing lead, MQL, and pipeline metrics.
• Collaborate with business development, sales, creative, product, PR, and compliance teams; maintain case studies, reviews, and awards programs.

Requirements

• 4+ years of B2B marketing experience focused on demand generation and pipeline building.
• 4+ years planning, executing, and optimizing paid media, digital advertising, and email nurture campaigns.
• Strong experience with marketing automation and CRM tools for lead generation and nurture; HubSpot and Salesforce experience is a strong plus.
• Experience managing multiple channels, stakeholders, agencies, and vendors, with strong project management and prioritization skills.
• Experience with budget planning, performance reporting, MQL tracking, and pipeline contribution.
• Strong written and verbal communication skills, with the ability to collaborate across marketing, sales, Revenue Operations, and shared services.

Nice to have

• Account-based marketing experience, including target-account strategy and account-level reporting.
• Background in 401(k), fintech, or another regulated industry.

Culture & Benefits

• Medical, dental, vision, life, AD&D, short-term and long-term disability coverage.
• Infertility support, WPATH-aligned transgender health benefits, EAP, transit benefits, FSA, and HSA options.
• Equity grants for all employees, flexible paid time off, paid parental leave, and a fully paid four-week sabbatical after six years.
• Company-paid professional coaching, day-one 401(k) matching, and matching on qualified student loan payments.
• Values include financial empowerment, ambitious goals, inclusive collaboration, and simplifying financial services.

Hiring process

• Applications are reviewed over several weeks, followed by 3–4 sets of meetings with future colleagues for selected candidates.
• A case study or technical assessment may be included depending on the role.
• The hiring decision typically takes 3–5 weeks, with at least 2–3 final-round candidates considered.