Marketing Lead (Fintech)

Location: New York City, on-site

Salary: $200,000–$250,000 annually plus equity

Company

Early-stage company building its marketing function alongside its founders and serving financial institutions and institutional investors.

What you will do

• Build and tier the target account list and create personalized account-based outreach strategies.
• Own demand generation, ABM, product marketing, lifecycle marketing, and growth experimentation.
• Partner with sales and founders on customized outbound campaigns and relationship development.
• Lead events and field marketing, including executive dinners, conference activations, and speaking opportunities.
• Develop the company voice, content series, social presence, and LinkedIn retargeting strategy.
• Build the marketing stack with tools such as HubSpot, Clay, and Unify, track account signals, and bring market feedback to product and engineering.

Requirements

• Experience marketing or selling to financial institutions, including private equity firms, credit managers, or crossover funds.
• Experience as an early marketing hire at a B2B company, making decisions without an established playbook or large team.
• Strong writing skills for executive-focused content, LinkedIn, and sales materials.
• Ability to build funnel reports, instrument a CRM, and run LinkedIn campaigns independently.
• Relationship-first approach with strong judgment in outreach, events, and follow-up.
• Ability to work across the full marketing stack, from strategy and content to events and campaign execution.

Nice to have

• Familiarity with financial services and investment workflows, including the distinction between buy-side and sell-side organizations.

Culture & Benefits

• Early-stage environment with high agency and direct collaboration with the founders.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan with employer matching for contributions made while employed.
• Monthly commuter stipend, free daily lunch, and stocked office snacks.
• Regular team offsites for collaboration and strategy.