Product Marketing Lead (Fintech/Web3)

Location: New York, NY; hybrid workplace

Salary: $225,000–$250,000 base salary per year, plus potential equity, performance incentives, and benefits.

Company

hirify.global builds onboarding and payment infrastructure for consumer-facing fintech applications that interact with blockchain-based financial systems.

What you will do

• Shape hirify.global’s external positioning and translate complex payments and blockchain infrastructure into clear, differentiated messaging.
• Drive product launch, partnership, and team milestone content across X and LinkedIn.
• Develop case studies, customer stories, testimonials, and supporting data to strengthen credibility throughout the buying process.
• Own customer pages, product pages, and other high-priority website content with leadership and external resources.
• Create sales enablement materials, including pitch decks, product collateral, competitive guides, objection-handling content, and industry narratives.
• Research customers, buyers, competitors, and market feedback while supporting executive communications, podcasts, thought leadership, video, conferences, and customer events.

Requirements

• 6+ years of experience in product marketing or a closely related discipline.
• Experience marketing technically complex products, ideally in crypto, fintech, payments, or a comparable domain.
• Exceptional writing and storytelling skills across case studies, website messaging, sales collateral, launches, X, and LinkedIn.
• Hands-on experience operating effectively without a large team or headcount.
• Daily use of AI for research, competitive analysis, and customer insight, with demonstrated impact on productivity.

Nice to have

• Background in crypto, fintech, or payments.
• Experience designing consumer-facing financial or crypto products.
• Experience as an early or first marketing hire at a startup.
• Familiarity with B2B sales processes and sales partnership on education, differentiation, and conversion.

Culture & Benefits

• First dedicated marketing role with broad ownership as the marketing hirify.globalction develops.
• Close collaboration with leadership, Product, Engineering, and Sales.
• Total rewards package may include equity ownership, performance incentives, and comprehensive benefits.
• Compensation is benchmarked regularly and tailored by level, impact, experience, and skillset.