Direct Marketing Manager

Location: Remote - United States. Employees within commuting distance of a hirify.global office may occasionally be asked to work from the office based on team needs and business priorities.

Base salary: $100,000-$110,000 per year, plus potential discretionary bonuses or commissions.

Company

hirify.global provides technology and services that help local businesses manage marketing, customer engagement, and growth through AI-supported tools and human expertise.

What you will do

• Lead and develop a team of Direct Marketing Strategists, including coaching, performance management, hiring input, and day-to-day direction.
• Coordinate offshore DMS team members to maintain quality standards, campaign timelines, and client objectives.
• Set the strategic direction and best practices for multi-channel email, SMS, and direct mail campaigns.
• Develop A/B testing roadmaps, segmentation strategies, audience-building methods, and lifecycle marketing frameworks.
• Monitor campaign metrics, provide reporting and strategic insights, and drive data-informed improvements.
• Support complex client relationships, review campaign content, and ensure quality and message alignment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of experience in direct or lifecycle marketing across email, SMS, and direct mail.
• 1+ years of experience leading, supervising, or mentoring a team.
• Strong proficiency with marketing automation platforms, including ServiceTitan Marketing Pro or comparable tools.
• Experience analyzing campaign performance metrics and driving continuous improvement.
• Strong writing, editing, communication, client-management, and cross-functional coordination skills.

Culture & Benefits

• 100% employer-paid medical, dental, and vision insurance.
• Flexible paid time off and paid parental leave.
• Paid cell phone and service, plus a remote office allowance.
• Professional development courses and regular manager check-ins through Lattice.
• Work arrangements include in-office, hybrid, and remote roles; remote employees near an office may be asked to attend based on business needs.