Director, Lifecycle Marketing (Email & SMS)

Location: USA — Remote

Salary: $125,000–$140,000 per year, plus a discretionary performance bonus.

Company

hirify.global is an independent full-funnel marketing agency providing media, measurement, technology, and growth services to clients across Commerce, Search, Social, TV & Audio, and lifecycle marketing.

What you will do

• Lead a portfolio of clients, align account recommendations with business objectives, and build relationships with senior stakeholders.
• Oversee client onboarding, offboarding, and account transitions while identifying growth opportunities.
• Ensure effective Email & SMS operations, including tracking and deliverability, and coordinate guidance with other agency teams.
• Coach, evaluate, and develop team members through feedback, one-to-one meetings, goal setting, and learning initiatives.
• Partner with organizational leaders on staffing, resource allocation, financial targets, and client margin.
• Oversee integrated lifecycle marketing across email, SMS, in-app, push, and related channels to improve engagement, loyalty, and lifetime value.

Requirements

• 10+ years of experience in Email & SMS Marketing with a record of successful campaign execution.
• 3–4 years of management experience.
• Expertise with at least one ESP, one SMP, and overlay, real-time content, or onsite messaging vendors.
• Experience with analytics tools and using data to guide marketing decisions.
• Advanced skills with Google Suite, Microsoft Excel, and PowerPoint.
• Strong multitasking, prioritization, communication, and interpersonal skills across client and internal relationships.

Nice to have

• Experience with Klaviyo, Braze, Iterable, or SFMC.
• Industry certifications and continuous learning in lifecycle marketing trends and best practices.

Culture & Benefits

• Fully remote work with flexible, unlimited paid time off and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a match of up to 4% of employee contributions.
• Telemedicine and teletherapy at no cost, wellness benefits, equity, and parental leave.
• On-demand learning, mentorship, and leadership and management development programs.