CRM Director (Marketing Automation)

TL;DR

CRM Director (Marketing Automation): Leading and delivering the Northern Europe CRM programme across multiple markets with an accent on revenue growth, customer data, and automated personalisation. Focus on building cross-channel journeys, unlocking database opportunities, and scaling CRM performance through Bloomreach, segmentation, and data-led decision-making.

Location: Hybrid role based in London, United Kingdom

Company

hirify.global is a global product design and technology company behind the Shark and Ninja consumer brands, delivering innovative lifestyle products through retail, e-commerce, and distribution channels.

What you will do

• Own CRM strategy and delivery across Northern European markets while balancing regional consistency with local requirements.
• Develop a revenue-focused CRM roadmap and identify growth opportunities within the customer database.
• Lead automated, personalised messaging across email, SMS, push, and on-site channels.
• Define CRM performance and revenue metrics, analyse results, and convert insights into commercial outcomes.
• Lead, coach, and develop a high-performing team of CRM Executives.
• Partner with Marketing, Data, and Digital teams to align CRM programmes with wider business objectives.

Requirements

• Proven experience in a senior CRM leadership role, preferably in a fast-paced, digital-first, or e-commerce environment.
• Experience managing CRM programmes across multiple markets.
• Extensive hands-on experience with Bloomreach, formerly Exponea, or a similar customer data platform.
• Strong knowledge of customer data platforms, data analysis, segmentation, customer insight, lifecycle marketing, and campaign optimisation.
• Experience integrating email, SMS, push, and paid channels into omnichannel CRM strategies.
• Proficiency in SQL, Power BI, and other reporting tools, combined with strong stakeholder communication and people leadership.

Culture & Benefits

• High-impact regional role with ownership of CRM as a revenue channel.
• Opportunity to lead strategic transformation across multiple markets and build a CRM team.
• Fast-paced, collaborative environment focused on innovation, customer-centric thinking, and data-driven decisions.
• Health insurance, retirement plans, paid time off, employee stock purchase options, wellness programmes, and product discounts.
• Learning programmes and opportunities for personal and professional growth.
• Inclusive culture focused on diversity, equity, inclusion, and career acceleration.