EMEA Field Marketing Manager (Defence)

Location: Newcastle upon Tyne, United Kingdom

Company

hirify.global develops AI, robotics, precision navigation, inertial navigation, sensing, and photonics technologies for defence, aerospace, marine, mining, and autonomous systems.

What you will do

• Plan and execute EMEA trade events, exhibitions, roadshows, customer site visits, product demonstrations, and capability briefings.
• Manage event logistics, including booths, shipping, contractors, equipment, budgets, and on-site operations.
• Partner with Sales, Business Development, Engineering, Product Marketing, Digital, and Content teams to support account-based engagement and sales enablement.
• Develop pre- and post-event campaigns, coordinate regional campaign localisation, and maximise lead generation and follow-up.
• Track event performance, pipeline contribution, lead quality, costs, CRM follow-up, and stakeholder satisfaction.
• Gather customer feedback, competitive observations, and buying signals to inform central marketing, product positioning, and campaign improvements.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• At least 5 years of experience in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environment.
• Experience managing trade events and exhibitions end-to-end, including budgets, logistics, and post-event reporting.
• Experience coordinating customer demonstrations and technical capability briefings.
• Strong organisational, project management, communication, prioritisation, and attention-to-detail skills.
• Proficiency with CRM, preferably Salesforce, marketing automation, and event management tools.

Nice to have

• Experience marketing to European and Middle Eastern defence, government, or industrial sectors.
• Technical literacy in navigation, sensing, robotics, autonomy, or embedded systems.
• Familiarity with defence procurement, acquisition programs, or government sales cycles.
• Security clearance eligibility or existing clearance.
• Prior military service or experience with defence forces, capability managers, or deployed operational environments.

Culture & Benefits

• Work within a globally coordinated field marketing function spanning APAC, the Americas, and EMEA.
• Collaborate with regional and global marketing leadership, including the EMEA Regional Head and Global Event Marketing Manager.
• Engage with defence primes, government agencies, system integrators, industry associations, and technology partners.
• Contribute to products used in demanding land, air, sea, space, and autonomous-system environments.