European Events Field Marketing Lead

Location: Remote, based in Zurich; ability to travel up to 50% across Europe

Company

hirify.global is building a unified precise-location platform for autonomy, safety, and efficiency across industries including robotics and transportation.

What you will do

• Own the European event calendar, prioritizing conferences, trade shows, sponsorships, and customer gatherings based on audience fit, pipeline potential, cost, and ROI.
• Manage events end to end, including budgets, booth and sponsorship design, shipping, staffing, collateral, signage, vendors, venues, and on-site coordination.
• Coordinate speaking opportunities, product demonstrations, customer meetings, partner activities, dinners, roundtables, and regional meetups.
• Partner with Marketing, Sales, Business Development, Product, Customer Success, and Marketing Operations on outreach, lead capture, follow-up, and reporting.
• Track pipeline generated, cost per lead, and event ROI, reallocating investment toward the programs that perform best.
• Adapt global messaging for European markets and act as the bridge between European Sales and global Marketing and Product teams.

Requirements

• 7+ years of experience in field marketing, event marketing, or demand generation, with direct ownership of event strategy and execution.
• Track record of delivering high-impact events and conferences from planning through pipeline generation in a high-growth startup environment.
• Ability to independently manage budgets, ROI reporting, vendor negotiations, and multiple concurrent events across countries and time zones.
• Experience marketing to technical or engineering audiences.
• Strong project management and operational execution skills.
• Ability to travel up to 50% across Europe

Nice to have

• Experience in robotics, autonomous systems, automotive, drones, industrial automation, or federal technologies.
• Fluency in a second European language in addition to English.
• Experience building European field marketing programs and working with B2B, enterprise, or deep-tech sales motions.
• GNSS experience.

Culture & Benefits

• High autonomy and responsibility for measurable business impact.
• Fast, action-oriented environment focused on speed and efficiency.
• Collaborative, low-ego culture with direct communication and no unnecessary hierarchy.
• Emphasis on customer outcomes, self-accountability, continuous improvement, and innovation.
• Opportunities for professional growth and advancement from within.