Senior Direct Marketing Strategist

Location: Remote - United States. Employees who live within commuting distance of a hirify.global office may be asked to work from the office based on team needs and business priorities.

Salary: $75,000–$85,000 per year, plus possible discretionary bonuses or commissions.

Company

hirify.global provides technology and marketing services that help local businesses understand their markets, reach customers, and improve customer experiences.

What you will do

• Lead the strategy, development, and optimization of multichannel email, SMS, and direct-mail campaigns.
• Develop segmentation strategies, A/B testing roadmaps, messaging, targeting, and campaign structures with creative, technical, and client teams.
• Define campaign standards for deliverability, compliance, and design.
• Track performance metrics, prepare reports, and provide actionable insights to leadership and clients.
• Use internal data, external research, and competitor benchmarking to improve campaign effectiveness and client experience.
• Build and maintain audiences in ServiceTitan and support advanced campaign logic, workflows, deliverability, and segmentation troubleshooting.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 4+ years of experience in direct or lifecycle marketing.
• Experience building and maintaining multichannel campaigns across email, SMS, reputation, and direct mail.
• Proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar platforms.
• Data-driven analytical skills and experience using campaign metrics to diagnose issues and recommend improvements.
• Strong writing, editing, communication, client-service, and problem-solving skills.

Culture & Benefits

• 100% employer-paid medical, dental, and vision insurance.
• Flexible paid time off and paid parental leave.
• Paid cell phone and service, plus a remote office allowance.
• Professional development courses and regular manager check-ins through Lattice.
• Work arrangements may include remote, hybrid, or in-office collaboration based on business needs.