Brand Manager | Global Games Marketing (AAA Games)

Location: San Mateo, CA or Los Angeles, CA; West Coast remote considered

Salary: $165,100–$247,700 USD base pay annually

Company

hirify.global develops PlayStation hardware, network services, and entertainment experiences for a global audience.

What you will do

• Define global brand and product strategies, including positioning, unique selling points, target audiences, and go-to-market plans.
• Lead global marketing campaigns and ensure consistent brand representation across activations and tactical execution.
• Partner with global cross-functional teams and development studios to shape marketing strategies for high-profile game titles.
• Manage internal creative teams and external agencies delivering marketing assets and programs.
• Use qualitative and quantitative consumer research to inform game development and product decisions.
• Manage marketing budgets and financial responsibility for specific game franchises.

Requirements

• 5–7 years of brand and product marketing experience.
• Deep understanding of and experience working on AAA games; platform experience is a plus.
• Success developing global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing for games or services.
• Broad knowledge of consumer insights, product positioning, consumer promotions, online innovation, and creative development.
• Ability to influence internal and external stakeholders around a franchise brand vision.
• Bachelor’s degree or equivalent; an MBA is a plus.

Nice to have

• Platform experience.
• Extensive knowledge of and passion for video games.
• MBA.

Culture & Benefits

• Medical, dental, and vision coverage.
• Matching 401(k).
• Paid time off and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.
• Inclusive and equal-opportunity work environment.

Hiring process

• Background checks are conducted at the offer stage, potentially including criminal background checks.