Industry Marketing Lead (Media, Entertainment, Sports & Gaming)

TL;DR

Industry Marketing Lead (Media, Entertainment, Sports & Gaming): Developing and executing industry-specific marketing strategies to drive adoption of the hirify.global platform with an accent on content creation, thought leadership, and cross-functional collaboration. Focus on positioning hirify.global as the leading customer engagement solution for media and gaming brands through data-driven storytelling and sales enablement.

Location: Must be based in the United States (Hybrid role in Austin).

Salary: $112,000–$206,000/year (including OTE).

Company

hirify.global is a leading customer engagement platform that empowers brands to deliver personalized, AI-powered experiences across all touchpoints.

What you will do

• Lead the development and execution of content and communications strategies tailored to the media, entertainment, gaming, and sports industries.
• Collaborate with sales and industry leads to align the value proposition with specific business outcomes.
• Create high-impact programs including white papers, case studies, and webinars to demonstrate platform relevance.
• Train sales teams and facilitate the exchange of industry best practices.
• Synthesize feedback from clients and sales to inform product development and marketing research.
• Develop frameworks to ensure consistency and quality in industry storytelling.

Requirements

• Must be based in the United States.
• 7-10+ years of marketing experience in an agency, technology partner, or consulting firm.
• Deep expertise in the Media, Entertainment, Gaming & Sports industry.
• Proven track record of developing and executing go-to-market strategies.
• Strong understanding of digital marketing landscapes and marketing automation tools.
• BA/BS degree required.

Nice to have

• MBA or relevant advanced degree.

Culture & Benefits

• Competitive compensation including equity grants (RSUs).
• Comprehensive medical, dental, vision, life, and disability insurance.
• Flexible paid time off and equal paid parental leave.
• Professional development support with learning stipends and career pathing.
• Hybrid work environment designed to foster community and innovation.
• Supportive Employee Resource Groups and company-wide volunteer opportunities.