Brand Strategy Insights Manager (Marketing)

Location: Hybrid in New York, NY, or Los Angeles, CA

Salary: $130,000–$143,000 annually in New York, NY; $125,000–$135,000 annually in Los Angeles, CA. Base pay may receive a geographic adjustment according to the approved work location.

Company

hirify.global operates Tinder, a global dating platform focused on helping people build meaningful connections.

What you will do

• Lead qualitative research initiatives, including in-depth interviews, focus groups, ethnographies, and cultural analysis.
• Translate consumer insights into brand strategy, feature positioning, messaging, creative direction, and campaign recommendations.
• Design creative testing plans, evaluate campaign effectiveness, and track brand health metrics such as awareness, consideration, sentiment, and brand attributes.
• Identify emerging cultural trends, youth subcultures, social conversations, competitor narratives, and opportunities for authentic brand participation.
• Partner with Product Marketing on feature naming, positioning, and go-to-market strategy.
• Communicate story-driven insights to Brand, Creative, Social, PR, Product Marketing, Analytics, and Product Research stakeholders.

Requirements

• 7+ years of experience in consumer insights, market research, brand strategy, or a related field.
• Proven experience designing and conducting qualitative research and turning findings into measurable business recommendations.
• Experience interpreting brand health tracking studies and developing brand strategy narratives, briefs, and positioning statements.
• Strong storytelling and stakeholder communication skills, with the ability to explain complex insights clearly and persuasively.
• Hands-on experience with creative testing, message optimization, campaign effectiveness metrics, social listening, and cultural trend analysis tools.
• Ability to work with ambiguity, build processes, collaborate cross-functionally, and adapt in a fast-paced environment.

Nice to have

• Experience with quantitative analysis, survey data interpretation, and collaboration with analytics teams.
• Interest in experimenting with new research methods and staying current with cultural and market shifts.

Culture & Benefits

• Full-time employment with flexible or unlimited vacation, sick days, wellness days, and volunteer time off.
• Comprehensive health, vision, dental, mental health, and concierge medical coverage.
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan, and family-forming benefits.
• Paid parental leave, professional development support, MentorMatch, access to Udemy courses, and an annual professional development stipend.
• Pet insurance, fitness and commuter subsidies, and a free Tinder Gold subscription.
• Inclusive culture centered on collaboration, transparency, safety, creativity, and meaningful connection.