Industry Marketing Lead (Gaming)

Location: New York City, United States; hybrid

Salary: $114,000–$171,000/year base pay at the start of employment. Expected OTE is $133,000–$200,000/year, including bonus or commission.

Company

hirify.global is a customer engagement SaaS platform that helps brands deliver personalized, cross-channel customer experiences through journey orchestration, marketing automation, and AI-powered decisioning.

What you will do

• Develop and execute content and communications strategies for the Media, Entertainment, Gaming, and Sports industries.
• Align hirify.global’s value proposition with industry-specific marketing objectives and business outcomes in collaboration with sales and industry leads.
• Create white papers, case studies, webinars, thought leadership, and client-facing materials that demonstrate platform value.
• Develop frameworks and standards for consistent, efficient, and high-quality industry storytelling and sales enablement.
• Represent hirify.global as an industry expert, train sales teams, and facilitate knowledge sharing.
• Gather and synthesize feedback from customers, sales teams, agencies, and other stakeholders to inform content, research, and product development.

Requirements

• BA/BS degree required; an MBA or relevant advanced degree is a plus.
• 7–10+ years of marketing experience, preferably at an agency, technology partner, or consulting firm.
• Deep expertise in the Media, Entertainment, Gaming, and Sports industry is essential.
• Demonstrated success developing and executing go-to-market strategies in a fast-paced environment.
• Strong understanding of digital marketing, customer engagement platforms, and marketing automation tools.
• Experience working cross-functionally and managing relationships with key stakeholders.

Nice to have

• MBA or another relevant advanced degree.
• Experience serving a range of customers through an agency, technology partner, or consulting firm.

Culture & Benefits

• Hybrid ways of working with a curated in-office experience focused on community, connection, and innovation.
• Competitive compensation that may include equity, retirement benefits, and an Employee Stock Purchase Plan.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability coverage.
• Fertility benefits, equal paid parental leave, and other family services.
• Professional development through career pathing, learning platforms, and a yearly learning stipend.
• Employee Resource Groups, volunteer opportunities, donation matching, and a collaborative culture.

Hiring process

• AI-assisted tools may be used to screen application materials and support interview scheduling, recording, and note summarization.
• Recruiting teams remain involved in hiring decisions; candidates may request alternative or manual review where applicable.