Industry Marketing Lead (Media, Entertainment, Sports & Gaming)

TL;DR

Industry Marketing Lead (Media, Entertainment, Sports & Gaming): Developing and executing industry-specific marketing strategies to drive adoption of the hirify.global platform with an accent on content creation, thought leadership, and cross-functional collaboration. Focus on positioning hirify.global as the leading customer engagement solution for media and gaming brands through data-driven storytelling and strategic enablement.

Location: Must be based in or able to work in New York City (Hybrid)

Salary: $109,000–$190,000/year (including OTE)

Company

hirify.global is a leading customer engagement platform that empowers brands to deliver personalized, AI-powered cross-channel experiences.

What you will do

• Lead the development and execution of content and communications strategies tailored to the media, entertainment, gaming, and sports industries.
• Collaborate with sales and industry leads to align the value proposition with specific marketing objectives and business outcomes.
• Create high-impact programs including white papers, case studies, and webinars to demonstrate platform relevance.
• Develop frameworks and standards to ensure consistency and quality in industry storytelling.
• Train sales teams and facilitate the exchange of knowledge and best practices.
• Synthesize feedback from clients and sales to inform product development and research.

Requirements

• BA/BS degree required; MBA or advanced degree is a plus.
• 7-10+ years of marketing experience, preferably at an agency, technology partner, or consulting firm.
• Deep expertise in the Media, Entertainment, Gaming & Sports industry is essential.
• Proven track record of developing and executing go-to-market strategies in fast-paced environments.
• Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation.
• Ability to influence and lead cross-functional teams.

Culture & Benefits

• Competitive compensation including equity grants (RSUs).
• Comprehensive medical, dental, vision, life, and disability insurance.
• Flexible paid time off and equal paid parental leave.
• Professional development support with formal career pathing and a yearly learning stipend.
• Collaborative, transparent, and inclusive culture with active Employee Resource Groups.
• Curated in-office experience designed to foster community and innovation.