Product Marketing Manager

Location: Foster City, California, United States; hybrid

Salary: $140,000–$180,000

Company

Replit is an agentic software creation platform that enables users to build applications using natural language.

What you will do

• Own positioning and growth strategy for Replit’s core creation products, including Design and Slides.
• Develop audience-focused narratives, identify use cases and acquisition channels, and bring product improvements to market.
• Build programs that increase adoption, engagement, and conversion.
• Track competitors and customer needs, translating insights into messaging and go-to-market decisions.
• Provide actionable market feedback to Product and Engineering.
• Collaborate across Product, Engineering, Growth, Brand, and Creative while moving from strategy to execution.

Requirements

• 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.
• Strong product marketing experience with complex products and product-led growth.
• Ability to translate product capabilities into meaningful customer value.
• Ability to turn customer insight into clear positioning, narratives, and audience-specific campaigns.
• Ability to work through ambiguity and execute independently.
• Growth-oriented approach to testing channels and tactics and turning successful experiments into repeatable programs.

Culture & Benefits

• Full-time employment with competitive salary and equity.
• 401(k) program with a 4% match for US employees.
• Health, dental, vision, life, short-term disability, and long-term disability insurance.
• Paid parental, medical, and caregiver leave, plus flexible time off and holidays.
• Monthly wellness stipend, commuter benefits, and in-office setup reimbursement.
• Autonomous work environment, quarterly team gatherings, and in-office amenities.