Head of Consumer Product Marketing & Strategy (Fintech)

Location: Remote - Nationwide, United States

Base salary: $187,000–$271,150 per year

Company

hirify.global provides retirement, financial planning, investment management, brokerage, and related financial services.

What you will do

• Lead product marketing strategy for hirify.global Personal Wealth, including positioning, messaging, value propositions, segmentation, and go-to-market planning.
• Lead commercialization and launches for consumer financial products, including packaging, bundling, merchandising, pilots, and market expansion.
• Develop consumer narratives, personas, claims, proof points, and segmentation strategies across financial life stages and asset tiers.
• Partner with Product, Sales, Finance, Marketing, Operations, Customer Experience, and Growth Marketing to align priorities and improve engagement, retention, and loyalty.
• Define and report commercial outcomes such as product adoption, market penetration, asset growth, market share, and new-account growth.
• Build and transform a strategic product marketing organization that influences senior leadership and strengthens market position.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 20+ years of marketing experience with a record of bringing consumer products and services to market.
• Experience with product marketing, go-to-market, commercialization, positioning, messaging, packaging, and product-market-fit strategies.
• Advanced understanding of financial services, wealth management, investment products, financial planning, and brokerage solutions.
• Experience driving measurable market-share growth, product adoption, asset growth, and new-account growth.
• Experience leading complex cross-functional initiatives, managing product marketing teams, influencing senior leaders, and applying AI capabilities to marketing or go-to-market processes.

Nice to have

• MBA or another relevant advanced degree.
• Direct experience in financial services, wealth management, investment management, retirement, brokerage, or related consumer financial products.
• Experience in a large-scale consumer business or regulated environment.
• Experience launching digital wealth management products and developing AI-enabled personalization, segmentation, customer insights, or go-to-market capabilities.

Culture & Benefits

• Flexible work environment with remote work support and internal mobility opportunities.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching contributions of up to 6%, financial advisory services, and investment options.
• Tuition reimbursement of up to $5,250 per year.
• Paid time off, company holidays, floating holidays, volunteer time, parental leave, disability coverage, and FMLA programs.
• Inclusive Business Resource Groups and a welcoming work environment.