Director of Growth Marketing (AI)

Location: Remote (US)

Salary: $190,000–$230,000 annually plus equity

Company

hirify.global provides an AI routing and infrastructure layer for enterprises and developers to access, manage, and optimize large language models across providers.

What you will do

• Own self-serve revenue growth from developer discovery through signup, first credit purchase, and expanding usage.
• Plan and buy paid media across search, social, newsletters, podcasts, creator sponsorships, audio, out-of-home, and events.
• Own the AEO/SEO roadmap for hirify.global.ai in partnership with content, engineering, and external specialists.
• Run conversion optimization and experimentation across the homepage, model pages, pricing, signup, and credit purchase flows.
• Build measurement, attribution, incrementality testing, channel reporting, forecasting, and paid budget planning.
• Support enterprise demand generation and build the growth marketing function through agencies, contractors, and future hires.

Requirements

• 8+ years of growth or performance marketing experience, including meaningful experience with developer tools, API-first products, or technical B2B SaaS.
• Direct accountability for self-serve or usage-based revenue, including signup, activation, and customer spend.
• Experience owning or scaling a multi-channel paid budget of $5M+ annually, with strong CAC and payback analysis.
• Hands-on experience with product analytics, attribution design, and incrementality or holdout testing.
• Experience leading SEO for a technical product, a working perspective on AEO, and statistically disciplined CRO experimentation.
• Player/coach capability: able to execute independently while building a scalable marketing function.

Nice to have

• Experience marketing to AI engineers or building with an LLM API.
• Brand campaign experience across out-of-home, audio, or major sponsorships, measured through brand-lift studies or geo holdouts.
• Demand generation or ABM experience supporting an enterprise sales motion.
• Experience in a consumption-pricing business where marketing performance was measured by usage.

Culture & Benefits

• Remote work arrangement for candidates based in the US.
• Director-level player/coach scope with ownership of a $5M+ paid budget for 2027.
• Opportunity to build the growth marketing team as the function scales.
• Equity is included in the compensation package.