Senior Manager of Brand Marketing (SaaS)

Location: Remote — Canada only. Preference is given to applicants legally authorized to work in Canada. Optional access to the downtown Toronto office is available, with regular off-sites and team gatherings across North America.

Salary: $125,000–$135,000/year CAD

Company

hirify.global is a SaaS platform for health and wellness practitioners, providing electronic health record, practice management, and nutrition planning tools.

What you will do

• Define the brand positioning, voice, identity framework, and messaging architecture.
• Lead content strategy, editorial planning, production, and a year-round multi-channel content calendar.
• Design measurable brand programs covering community activation, events, webinars, co-marketing, thought leadership, social media, PR, and earned media.
• Build customer advocacy and word-of-mouth programs using practitioner stories and community engagement.
• Partner with Performance and Lifecycle Marketing Directors to align brand initiatives with pipeline and product-led growth goals.
• Own brand KPIs, reporting, lift experiments, incrementality testing, and measurement of commercial impact.

Requirements

• 6–10 years of brand and content marketing experience, including at least 2 years managing people.
• Experience at a SaaS company with $25M–$100M ARR and ideally 75–200 employees.
• Experience building brand positioning and content strategy from near-scratch and delivering programs tied to commercial metrics.
• Hands-on experience running PR and earned media without an agency.
• Ability to combine strategic planning with execution, manage ambiguity, use data to support brand investment, and collaborate cross-functionally.
• Must be based in Canada and preferably legally authorized to work in Canada.

Nice to have

• Experience in health, wellness, or health-adjacent technology.
• Familiarity with the practitioner mindset and trust dynamics of the health and wellness sector.

Culture & Benefits

• Remote-first work model with autonomy and optional Toronto office access.
• Health, dental, and vision coverage from day one.
• RRSP matching, unlimited vacation, paid parental leave, and a December company-wide holiday closure.
• $750 annual Health & Wellness Allowance, $1,000 Learning & Development Allowance, and $500 Home Office Allowance.
• Personalized family-building and fertility support, confidential digital mental health support, and regular virtual company events.
• Inclusive, mission-driven environment focused on curiosity, compassion, ownership, and meaningful results.

Hiring process

• Applications are reviewed by hirify.global’s internal Talent Acquisition team.
• Accommodations are available throughout the interview process upon request.