Marketing Manager (B2B SaaS)

Location: Remote — Canadian residence only; travel up to 20% across North America

Salary: CAD 81,000–99,000 per year for roles performed in Ontario and British Columbia

Company

hirify.global is hiring for ASPEN, a growing vertical SaaS and complex software business.

What you will do

• Own and execute end-to-end marketing strategy focused on pipeline growth, customer expansion, and measurable impact.
• Plan and optimize ABM, mass marketing, email, digital demand generation, website, SEO, social media, and content programs.
• Coordinate industry conferences, customer conferences, webinars, event campaigns, and lead follow-up with Sales.
• Develop sales and marketing collateral, including case studies, solution overviews, and industry messaging.
• Partner with Sales and Customer Success on product adoption, expansion, upsell, and go-to-market initiatives.
• Track pipeline contribution, attribution, ROI, conversion metrics, and campaign performance from planning through refinement.

Requirements

• 4–7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments.
• Hands-on experience executing campaigns, including ABM, email marketing, and digital demand generation.
• Experience collaborating closely with Sales and Product teams.
• Analytical experience with pipeline tracking, attribution, and campaign performance measurement.
• Excellent written and verbal communication skills, strong ownership, and the ability to work independently in a lean environment.
• Must reside in Canada.

Nice to have

• Experience in the dealership or dealership software industry.
• Experience building human-in-the-loop AI processes to expedite workflows.
• Familiarity with marketing automation and CRM platforms.
• Experience running events, conferences, or field marketing programs.

Culture & Benefits

• Fully remote work within Canada.
• Hands-on, high-accountability environment with end-to-end ownership.
• Opportunity to build scalable marketing foundations within a growing business.
• Inclusive workplace and equal opportunity employment.
• Reasonable accommodations are available during the application process.