2 часа назад
Channel Marketing Manager (B2B SaaS)
87 640 - 123 600CAD
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Channel Marketing Manager (B2B SaaS): Building partner-ready messaging, co-marketing campaigns, certification programs, and marketplace initiatives for a cloud-based video security and analytics platform with an accent on reseller, systems integrator, strategic alliance, and ISV ecosystems. Focus on designing partner enablement, coordinating joint go-to-market programs, and measuring partner-sourced pipeline, deal registration, and certification performance.
Location: Remote in Canada
Salary: CA$87,640–CA$123,600 annually, plus equity
Company
provides a cloud-based video security and analytics platform that integrates with existing cameras and systems to transform video into real-time operational insights.
What you will do
- Adapt product messaging, sales decks, battle cards, playbooks, templates, and co-branded collateral for resellers, systems integrators, VARs, strategic alliances, and ISV partners.
- Plan and execute joint marketing campaigns, partner events, webinars, newsletters, field activities, and partner demonstrations.
- Design and launch a multi-tiered partner certification and enablement program, including eLearning, workshops, bootcamps, training modules, videos, and assessments.
- Build joint go-to-market plans with strategic alliances and ISV partners, coordinate integration marketing, and manage ’s marketplace listings and performance tracking.
- Monitor deal registration, partner-sourced pipeline, engagement, certification completion, and revenue impact; present quarterly channel marketing reviews.
- Collaborate with Sales, Partner Operations, Marketing Operations, PR/Comms, Demand Generation, and the Partner Council.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in channel, field, or account-based marketing, preferably in a B2B SaaS environment.
- Strong writing and editing skills, with experience creating long-form and short-form marketing content.
- Experience planning and executing partner events, webinars, and joint campaigns.
- Proficiency with marketing analytics and CRM tools such as Salesforce or HubSpot.
- Excellent project management, communication, and cross-functional collaboration skills; must be a Canadian citizen or eligible to work in Canada, pass a criminal records check, and comply with security policies.
Nice to have
- Experience building or scaling partner enablement or certification programs.
- Experience with strategic alliances, ISV partnerships, or marketplace listings and programs.
- Familiarity with channel ecosystems in retail, QSR, or physical security technology.
Culture & Benefits
- Remote flexibility where the role allows, with clear expectations about how and where work is performed.
- Meaningful equity for full-time, permanent employees.
- Fully paid health and dental benefits with no waiting period, plus a $500 health spending account.
- Monthly reimbursement for fitness, wellness, or mental health programs.
- Merit-based growth, candid feedback, team-oriented collaboration, and regular social and learning events.
Hiring process
- Introductory call with the Talent Team.
- Hiring Manager interview, followed by a role-relevant task or case if applicable.
- Final cross-functional interviews, reference checks, offer, and onboarding.
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