Lifecycle and Customer Marketing Manager (B2B SaaS)

Location: Hybrid, based out of office hubs in San Francisco, New York City, or Salt Lake City, with in-person collaboration 3 days per week

Salary: $110.5K–$149.5K annually, plus equity

Company

Tax automation platform helping software businesses monitor, calculate, and file sales taxes across US states and countries worldwide.

What you will do

• Own lifecycle marketing strategy, campaign execution, A/B test roadmaps, and performance reporting.
• Develop targeted outbound programs for prospective customers in collaboration with sales account executives.
• Build customer marketing programs including webinars, community events, case studies, referral campaigns, and recognition initiatives.
• Improve customer retention by mapping onboarding journeys, identifying pain points, and managing cross-functional implementation roadmaps.
• Own HubSpot marketing automation, including email campaigns, workflows, segmentation, and differentiated communications.
• Track churn, customer satisfaction, NPS, cohort, and campaign metrics while growing the online customer community and advocacy program.

Requirements

• 5+ years of B2B SaaS marketing experience focused on lifecycle, customer, or growth marketing.
• Demonstrated success improving customer retention and driving revenue expansion through marketing programs.
• Hands-on HubSpot experience with segmentation, automation, A/B testing, and performance analytics.
• Strong analytical skills, including customer metrics, cohort analysis, and campaign performance tracking.
• Strong project management and communication skills for leading multi-stakeholder initiatives.

Culture & Benefits

• Flexible hybrid work environment with in-person collaboration at office hubs.
• Equity opportunity in an early-stage startup with established product-market fit.
• 100% covered medical, dental, and vision insurance, plus One Medical membership.
• Flexible sick benefits, daily lunch and snacks at office hubs, and a home office setup stipend.
• Annual learning and development stipend, team off-sites, and in-person company events.