Product Marketing Manager II (AI)

Location: New York City, NY, United States

Salary: $110,000–$130,000 per year, plus a 5% variable annual bonus and potential RSU grant.

Company

hirify.global operates a commerce partnership marketing platform covering affiliate, influencer, and customer referral partnerships.

What you will do

• Own positioning and messaging for a defined product area or buying center.
• Lead end-to-end product launches, coordinating cross-functional execution, stakeholders, and timelines.
• Design and run Voice of Customer programs, including interviews, Alpha/Beta programs, and multi-method research.
• Drive product adoption strategy and resolve blockers across the customer journey.
• Use customer research and market trends to influence the product roadmap and pricing and packaging recommendations.
• Build competitive positioning, train sales teams, and maintain consistent messaging across campaigns and enablement materials.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 4–6 years of product marketing experience, including at least 2 years independently owning positioning and go-to-market strategy.
• Proven experience marketing AI-based products and translating complex technical models into accessible value-driven language for B2B audiences.
• Direct experience with influencer marketing platforms, creator-led agencies, or technology companies serving the creator ecosystem.
• Experience leading product launches and Voice of Customer research across cross-functional teams.
• Strong analytical, communication, stakeholder management, and prioritization skills.

Nice to have

• Experience in B2B SaaS or enterprise software product marketing.
• Experience with Claude skills and agents.
• Familiarity with pricing and packaging in multi-product or multi-SKU environments.
• Experience with analyst relations, GTM frameworks, or multiple product lines.

Culture & Benefits

• Medical, dental, and vision insurance, plus flexible spending accounts and 401(k).
• Responsible PTO policy and a flexible environment supporting work-life balance.
• Mental health and wellness benefits, including covered therapy or coaching sessions and gym reimbursement.
• RSUs with a three-year vesting schedule, pending Board approval.
• Coursera subscription, PXA courses, parental leave, home-office technology stipend, and internet allowance.
• Office-only catered lunch every Thursday, snacks, and coffee.