Product Marketing Manager (AI)

Location: Remote in the United States; listed locations include New York and San Francisco.

Salary: $150,000–$190,000 annually, depending on experience, plus performance-based bonus and equity.

Company

hirify.global is a generative AI design platform for fashion brands and retailers, helping design, merchandising, and product development teams create market-ready assets faster.

What you will do

• Develop and own the core positioning and messaging framework for AI capabilities and new product features.
• Own go-to-market strategy and end-to-end execution for product launches, including launch tiers, success criteria, and cross-functional plans.
• Lead market research and ICP refinement, translating buyer insights into actionable frameworks.
• Partner with content and demand generation teams on marketing materials, campaigns, and thought leadership.
• Build and maintain competitive intelligence, including battlecards and strategic recommendations.
• Create sales enablement materials, localized content, talk tracks, and case studies, and collaborate with sales on territory priorities and customer-facing events.

Requirements

• 5+ years of product marketing experience.
• Experience developing positioning and messaging that drives pipeline.
• Strong strategic judgment combined with the ability to execute.
• Experience building go-to-market plans for product launches.
• Experience in a B2B SaaS startup or AI company is preferred; fashion, retail, or creative technology experience is a plus.

Culture & Benefits

• Fully remote work with a supportive company culture.
• Competitive salary, performance-based bonus, and equity options.
• Health, dental, and vision insurance.
• Annual discretionary professional development stipend.
• Annual company offsite and opportunities for growth in a rapidly scaling company.