6 часов назад
CRM Executive (Lifecycle & Automation)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Executive (Lifecycle & Automation) (Braze/e-commerce): Creating and optimizing end-to-end lifecycle journeys and automated CRM campaigns for onboarding, conversion, retention, winback, cross-sell, and upsell with an accent on personalization, segmentation, and dynamic content. Focus on building triggered campaigns, conducting A/B tests, monitoring CRM metrics, and improving campaign execution across customer touchpoints.
Location: Cape Town, South Africa
Company
is a leading South African online retailer focused on e-commerce and customer-centric digital shopping experiences.
What you will do
- Create, schedule, and send end-to-end customer journeys across onboarding, first-time buyer conversion, purchase, winback, retention, and churn-prevention stages.
- Plan and build personalised lifecycle and triggered CRM campaigns using relevant channels, messaging, segmentation, and dynamic content.
- Manage campaign administration, including creative briefs, journey flows, rendering checks, approvals, and marketing calendar updates.
- Coordinate with CRM, Design, and Brand teams to deliver accurate, timely, and on-brand campaigns.
- Monitor and report on CRM metrics, provide optimisation recommendations, and conduct A/B tests.
- Design and send customer surveys to collect feedback on preferences, satisfaction, and experiences.
Requirements
- National Diploma or Bachelor's degree in Marketing, Business Management, or a related field.
- 3+ years of experience in CRM or email marketing, including lifecycle or triggered campaign development.
- Experience in e-commerce, campaign reporting and analysis, and personalised marketing campaigns.
- Experience with Braze or another CRM marketing platform; Braze certification is advantageous.
- Strong working knowledge of Google Sheets and Microsoft Excel.
- Strong written communication, copywriting, organisation, attention to detail, multitasking, and deadline-management skills.
Nice to have
- Experience with Liquid or other template languages.
- Experience with Asana, Jira, Email on Acid, Litmus, and Monday.com.
- Braze certification and experience with project management tools.
Culture & Benefits
- Entrepreneurial, dynamic, customer-centric, and team-oriented working environment.
- Culture of ownership, direct feedback, continuous improvement, and practical execution.
- Equal opportunity employer encouraging applications from previously disadvantaged groups and people with disabilities.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →