10 часов назад
CRM & Loyalty Manager (Ecommerce)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM & Loyalty Manager (Ecommerce): Owning and optimising the full customer lifecycle for Myprotein across CRM channels with an accent on segmentation, personalisation, loyalty initiatives, and multi-channel campaign delivery. Focus on building automated lifecycle journeys, leading A/B tests, analysing retention and conversion performance, and linking CRM activity to customer lifetime value.
Location: Fully office based at ICON 1, Manchester, UK
Company
is a global ecommerce group operating beauty and sports nutrition businesses, including Nutrition and the Myprotein brand.
What you will do
- Own the end-to-end CRM customer lifecycle across acquisition, onboarding, retention, and reactivation for Myprotein.
- Optimise web and app CRM journeys through segmentation, personalised communications, and engagement strategies.
- Develop loyalty initiatives, rewards, and personalised experiences to increase retention, repeat purchases, and brand advocacy.
- Plan and execute email, SMS, push notification, and on-site campaigns aligned with trading calendars and product launches.
- Build and optimise automated welcome, abandonment, post-purchase, replenishment, and win-back journeys.
- Lead A/B testing and performance analysis, translating results into recommendations for improving conversion, retention, and customer lifetime value.
Requirements
- Experience in CRM, lifecycle marketing, or retention-focused roles within ecommerce.
- Strong knowledge of customer segmentation, behavioural marketing, and lifecycle strategy.
- Experience with CRM and marketing automation platforms such as Braze, Bloomreach, or Klaviyo.
- Commercial mindset with the ability to link CRM activity to revenue and customer lifetime value.
- Strong analytical, communication, and stakeholder management skills.
- Experience in fast-paced, performance-driven digital or direct-to-consumer environments.
Culture & Benefits
- Access to bespoke development programmes and an upskilling programme delivered with an industry-leading training provider.
- 25 days of annual leave plus bank holidays, a birthday day off, enhanced parental pay, compassionate leave, and options to buy back annual leave.
- Volunteer leave, an on-site gym, an in-house GP, physiotherapy, and a 24/7 Employee Assistance Programme.
- Subsidised transport from Manchester city centre to the ICON office.
- Up to 50% staff discounts on brands, an on-site staff shop and barber, and other employee benefits.
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