Sr. Manager, Product Marketing (Posh Live)

Location: Redwood City, California, United States — office-based

Salary: $141,176–$199,412 annual base pay, plus equity, bonus, and benefits.

Company

hirify.global is a fashion marketplace built around social discovery, buying, selling, and community interaction.

What you will do

• Build a data-informed understanding of how buyers discover, watch, and purchase through Posh Live.
• Define value propositions, positioning, and messaging for buyers, brand sellers, and enterprise sellers.
• Create seller playbooks, enablement content, education programs, and trust guidelines grounded in buyer behavior.
• Lead go-to-market strategies for new Posh Live features, including segmentation, pilots, rollouts, experimentation, and launch KPIs.
• Partner with Product, Growth, Analytics, Supply/Partnerships, Merchandising, and the GM's team on launches and product strategy.
• Drive measurable improvements in watch time, conversion, repeat viewership, show volume, and seller outcomes.

Requirements

• 5–8 years of experience in product marketing, growth marketing, or lifecycle marketing.
• Experience developing buyer insights and translating them into seller- or partner-facing strategy and enablement.
• Track record of driving adoption and engagement for products in an early or scaling phase.
• Ability to translate complex product mechanics into clear, user-centric value propositions.
• Comfort using data and analytics to define success, measure impact, and inform decisions.
• Strong cross-functional collaboration, storytelling, testing, iteration, and decision-making skills.

Nice to have

• Experience with marketplaces, social commerce, or live/video commerce.
• Experience creating playbooks or enablement materials for B2B2C partners, brands, or enterprise accounts.
• Interest in resale, social commerce, or live shopping formats.

Culture & Benefits

• Strategic and hands-on work across Product, Growth, Community, Content, Analytics, and Partnerships.
• Opportunity to shape a growing live shopping product and establish scalable product marketing practices.
• Compensation includes equity, performance-based bonus opportunities, and a comprehensive benefits package.