Senior Manager, Product Marketing (AI)

Location: Hybrid in Bellevue, Washington, United States

Salary: $210,000–$230,000 per year, plus equity and benefits

Company

hirify.global operates a local marketplace that helps people buy, sell, and connect through secondhand goods, services, rentals, jobs, and other local offerings across the United States.

What you will do

• Lead the product marketing team while contributing hands-on as an individual contributor.
• Turn marketplace supply and demand signals into scalable campaigns for buyers and sellers.
• Drive lifecycle and engagement programs across push, email, and in-app channels, including activation, engagement, and reactivation.
• Build demand calendars and repeatable playbooks with Engineering and Data Science.
• Design and analyze A/B and geo-based experiments using Statsig, measuring incremental transactions, GMV, and listings.
• Own positioning, messaging, go-to-market launches, creative briefs, and AI-enabled campaign and analysis workflows.

Requirements

• 8+ years of experience across product marketing, lifecycle marketing, engagement marketing, or growth marketing in consumer technology.
• Experience managing, mentoring, and scaling high-performing marketing teams.
• Strong background in push, email, and in-app lifecycle programs with measurable engagement and retention results.
• End-to-end go-to-market experience, including positioning, messaging frameworks, and product launches.
• Working SQL skills and experience with modern data warehouses; BigQuery is preferred.
• Hands-on experience with LLM tools, experimentation, holdouts, cross-functional influence, and talent development.

Nice to have

• Local or hyperlocal marketplace experience with DMA-level marketing.
• Experience with weather, live events, release calendars, retail, ticketing, travel, resale, or CPG demand planning.
• Familiarity with Braze, Iterable, geo-based measurement, matched-market analysis, prompt engineering, or light scripting.

Culture & Benefits

• Hybrid work environment in Bellevue, Washington.
• Equity included as part of the compensation package.
• Health insurance, healthcare savings and spending accounts, life insurance, disability benefits, and a 401(k) plan with match.
• Paid sick, family, medical, and vacation leave, plus 12 company holidays.
• Flexible vacation policy; full-time exempt employees generally take 3–5 weeks of planned vacation annually.