CRM Lead (eCommerce)

Location: Cape Town, South Africa

Company

Mr D is an on-demand delivery business and a division of the Takealot Group, serving customers across restaurants, groceries, and other services.

What you will do

• Develop and execute end-to-end CRM strategies focused on lifecycle automation, personalisation, engagement, retention, and customer lifetime value.
• Lead the CRM team, including direct reports and their teams, with clear ownership across strategy, execution, and optimisation.
• Manage customer communications across restaurants, groceries, and other on-demand services, ensuring relevant sequencing and prioritisation.
• Lead marketing automation across transactional, promotional, and brand communications using Braze and other MarTech tools.
• Build automated customer journeys using real-time events, customer attributes, and predictive signals.
• Establish CRM KPIs and dashboards, and drive experimentation through A/B, multivariate, and holdout testing.

Requirements

• 5+ years of experience in CRM or lifecycle marketing roles.
• 2+ years of experience managing multiple direct reports.
• Experience executing multi-channel campaigns across push, email, in-app, and similar channels.
• Strong understanding of enterprise CRM and marketing automation platforms, including Braze or Salesforce.
• Experience with large and diverse consumer audiences, customer insights, statistical analysis, retail, and/or eCommerce marketing.
• Relevant tertiary qualification and advanced MS Excel proficiency.

Nice to have

• Experience supporting retail media campaigns for platform partners and non-endemic brands.
• Experience integrating subscription programmes into lifecycle marketing touchpoints.

Culture & Benefits

• Market-related total remuneration package with flexibility.
• Collaborative environment with limited hierarchy and cross-functional work.
• Free access to learning courses through Prosus Academy and other resources.
• Regular social events and out-of-office activities.
• Birthday leave, confidential counselling, legal support, financial guidance, and free parking.