Senior Lifecycle Marketing Specialist (SaaS)

Location: Remote; listed locations include Poland, South Africa, and Bucharest, Romania

Company

hirify.global develops document workflow and eSignature products including SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms for organizations worldwide.

What you will do

• Own the lifecycle marketing roadmap and campaign calendar from strategy and briefing through execution, measurement, and iteration.
• Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back.
• Segment customers by usage patterns, behavior, and lifecycle stage to personalize messaging, timing, and channel mix.
• Translate product positioning and messaging into campaigns across email, in-app messaging, and push/SMS.
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success.
• Measure activation, conversion, retention, churn, and LTV, using results to prioritize the roadmap and improve campaigns.

Requirements

• Proven experience owning lifecycle marketing roadmaps and campaigns at a SaaS company.
• Product marketing background with strong knowledge of messaging, positioning, and personas.
• Deep understanding of customer segmentation and the drivers of activation, conversion, and retention.
• Experience delivering lifecycle campaigns with measurable revenue impact and executing across multiple channels.
• Data-driven approach and fluency with analytics tools and dashboards.
• Excellent written English and structured, hands-on use of AI for segmentation, personalization, and campaign development.

Nice to have

• Experience with self-serve or product-led SaaS.

Culture & Benefits

• Remote and hybrid work options, with offices in the United States, Poland, Romania, and Ukraine.
• Competitive local-market compensation, performance-based bonuses, and stock options.
• Learning support through courses, conferences, and access to educational resources.
• Country-specific health and wellness benefits, fitness options, and quarterly Mental Health Days.
• Family-friendly policies, family days, a junior club, and a pet-friendly approach.
• Open communication, internal mobility, and charitable initiatives through the hirify.global Care programme.