Product Marketing Manager (Web3)

Location: New York, United States; hybrid workplace. Candidates must be based in the United States, ideally on the East Coast.

Company

hirify.global provides blockchain transaction monitoring and intelligence solutions that help Web3 companies, digital asset service providers, financial institutions, law enforcement, and government agencies detect, investigate, and prevent illicit cryptocurrency activity.

What you will do

• Own product marketing campaigns from product launches through ongoing customer adoption.
• Develop product positioning, messaging, customer communications, website content, and sales enablement materials for enterprise audiences.
• Build and execute newsletters, product announcements, customer education campaigns, and lead-nurture programs using HubSpot.
• Plan webinars, conferences, customer events, and executive roundtables that generate qualified sales opportunities.
• Manage CRM segmentation, workflows, email automation, reporting, and campaign performance in HubSpot.
• Partner with Product, Sales, Customer Success, and Events teams to support launches, feature releases, and go-to-market initiatives.

Requirements

• Required marketing experience in crypto, blockchain, digital assets, or Web3.
• Experience with HubSpot, email marketing, CRM management, and marketing automation.
• Experience creating product messaging, newsletters, customer communications, case studies, and sales enablement materials.
• Ability to explain technical concepts clearly to business audiences and manage multiple concurrent launches and campaigns.
• Experience supporting webinars, conferences, executive events, and customer-facing marketing programs.
• Native English speaker and based in the United States, ideally on the East Coast.

Nice to have

• Experience in product marketing, B2B SaaS marketing, or go-to-market strategy.

Culture & Benefits

• Health insurance and flexible time off.
• Learning and development initiatives.
• Working hours designed to support work-life balance.
• Team-building sessions and mental health discussions.
• Industry-leading compensation and generous equity.