CRM Lifecycle Manager (Fintech)

Location: New York City, United States (hybrid) or remote within the United States

Annual base salary: $110,000–$130,000

Company

hirify.global is a financial health company creating transparent financial products that help customers manage spending, avoid unfair fees, and build credit.

What you will do

• Own the CRM calendar and lifecycle strategy across email, push, SMS, and in-app channels.
• Build and deploy ad-hoc and triggered lifecycle campaigns for marketplace programs, onboarding, reactivation, and customer engagement.
• Write campaign briefs, coordinate creative production and approvals, and deliver performance recommendations.
• Monitor campaign results, analyze channel performance, define experiments, and present findings to business stakeholders.
• Partner with Product, Design, Engineering, Data, and Brand to deliver coordinated customer experiences.
• Set up, QA, troubleshoot, and fix campaigns involving testing, segmentation, and complex personalization logic.

Requirements

• 4–6+ years of experience in email, CRM, or lifecycle marketing, ideally in a direct-to-consumer or consumer app company.
• Hands-on experience with a marketing automation platform such as Iterable and automated lifecycle flows.
• Experience managing a full CRM calendar across multiple user segments.
• Strong analytical, organizational, project management, communication, and attention-to-detail skills.
• Experience setting KPIs, interpreting experiment results, and converting insights into action.
• Comfort with basic HTML and CSS for fixing email layout and link issues.

Nice to have

• Basic Figma skills.
• Handlebars experience.
• Experience in a DTC or consumer app environment.

Culture & Benefits

• Medical, dental, and vision insurance.
• Flexible paid time off and paid parental leave.
• 401(k) plan.
• Physical and mental wellbeing benefits, including fitness and virtual therapy support.
• Monthly reimbursement for Wi-Fi or cell phone bills and an annual learning and development reimbursement.
• Flexible, collaborative startup environment with a focus on helping customers build financial stability.