Lifecycle Marketing Manager (AI)

Location: New York; remote working is available.

Company

hirify.global provides infrastructure for academic research and ethically sourced human behavioural data used by researchers, companies, and AI developers.

What you will do

• Audit lifecycle programmes, journeys, segmentation, and tooling across HubSpot, Pendo, and Hex.
• Map self-serve customer journeys and identify activation and retention gaps.
• Design and launch onboarding, activation, retention, top-up, and reactivation programmes across email and in-app messaging.
• Define product-qualified lead and expansion signals with Sales and RevOps, including behavioural thresholds and CRM handoffs.
• Build an experimentation programme, analyse outcomes, and report on activation, retention, funnel, and LTV metrics.
• Document journeys, segmentation logic, triggers, PQL definitions, and naming conventions.

Requirements

• 5–7 years of experience in lifecycle, CRM, retention, or growth marketing at a product-led or self-serve company.
• Hands-on experience with freemium, free-trial, or pay-as-you-go funnels and measurable activation, retention, or expansion outcomes.
• Experience with HubSpot or an equivalent CRM platform and in-product tools such as Pendo, Appcues, Intercom, Braze, Customer.io, or Iterable.
• Ability to define activation, create behavioural segments and triggers, and use product usage data to drive messaging.
• Strong analytical skills covering cohort analysis, activation and retention curves, funnel conversion, LTV, and experimentation.
• Experience partnering with Sales or RevOps on PQL or usage-based handoffs and working independently in an ambiguous environment.

Culture & Benefits

• Full-time, three-month fixed-term contract with potential extension based on business needs.
• Remote working within a mission-driven company focused on academic research and AI innovation.
• Cross-functional collaboration with Product, Customer Success, Sales/RevOps, Product Marketing, and Growth Marketing.
• Competitive salary and benefits.