Lifecycle Marketing Manager (Fintech)

Location: Seattle, Washington, United States; hybrid work with onsite attendance Tuesday through Thursday each week and additional onsite attendance as required.

Company

hirify.global provides secure financial services that help customers send, manage, and move money globally.

What you will do

• Build lifecycle marketing strategy across multiple product lines, focusing on customer engagement and retention.
• Design and launch experiments across email, push notifications, and in-app messaging.
• Define hypotheses, build campaigns in Braze or an equivalent platform, and analyze performance.
• Partner with product and engineering teams on data requirements, latency, and data-pipeline methodologies.
• Develop scalable lifecycle and transactional programs integrated with product experiences.
• Coordinate with growth, analytics, product marketing, creative, and design teams.

Requirements

• 5–7 years of experience in lifecycle or growth marketing.
• Proficiency with Braze or an equivalent multi-channel engagement platform.
• At least 3 years of experience with data-driven decision-making, test design, analytics collaboration, and campaign optimization.
• Experience integrating transactional and lifecycle marketing with core product experiences alongside product and engineering teams.
• Ability to manage strategy, roadmaps, test plans, campaign execution, quality assurance, and performance analysis.
• Experience creating scalable processes and solving complex lifecycle marketing challenges.

Culture & Benefits

• Connected Work Culture emphasizes in-person collaboration and innovation.
• Hybrid work expectations include onsite collaboration three days per week.
• Additional onsite attendance may be required based on business needs.
• hirify.global is an E-Verify employer and provides equal employment opportunities.