3 дня назад
Full-Stack Marketing Manager / Marketing PMM (Web3)
hhВакансия с HeadHunter. Контакт ведёт на hh.ru
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TL;DR
Full-Stack Marketing Manager / Marketing PMM (Web3): Owning multi-channel campaigns, product positioning, content, partnerships, analytics, and paid acquisition for a technical RPC infrastructure provider with an accent on reaching Web3 technical decision-makers and building measurable channel growth. Focus on designing channel experiments, shifting spend based on campaign performance, developing AI workflows, and carrying launches across social, owned media, SEO/GEO, and partner channels.
Location: Fully remote from anywhere; solid overlap with UTC+3 hours required, while the exact time zone is flexible.
Company
GetBlock provides RPC infrastructure for Web3 companies, supporting more than 130 blockchain networks with approximately 1,000 servers and over 200,000 registered customers.
What you will do
- Plan, execute, and measure campaigns across social media, communities, partnerships, owned media, performance marketing, SEO, and GEO.
- Propose and test new marketing channels, then scale channels that attract relevant technical decision-makers.
- Own marketing analytics, evaluate campaign performance, and reallocate spend based on results.
- Develop paid-traffic hypotheses and experiments with the performance marketer.
- Shape product-launch positioning and messaging with the product team and distribute it across channels.
- Write and edit X threads, LinkedIn posts, blog articles, partner announcements, and co-marketing materials.
Requirements
- Fluent English at C1 level or above, spoken and written; English is the primary working and marketing language.
- At least 3 years of product marketing experience, including B2B marketing.
- Strong independent writing and editing skills.
- Hands-on experience with X, LinkedIn, Reddit, Telegram, Medium, and Dev.to.
- Basic CMS skills, preferably with Prismic.
- Experience working with partners and running co-marketing initiatives.
- Experience building and maintaining AI workflows, custom skills, loops, or agents that automate routine work.
Nice to have
- Experience managing a small team.
- Vibe-coding experience with products used by paying customers.
- Working knowledge of GitLab, deployment pipelines, and IDEs.
Culture & Benefits
- Fully remote work by design with no US-only, EU-only, or UK-only restrictions and no hybrid office schedule.
- Established brand, active marketing pipeline, and existing growth metrics.
- 20 days of annual leave, 12 personal days, and paid sick leave.
- Compensation for coworking space and AI tools.
- Personalized development roadmap, performance bonuses, and well-being programs.
- Most of the team works around UTC+3, with flexible exact time-zone arrangements.
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