Manager, Demand Generation & Marketing Operations (B2B SaaS)

Location: Toronto, Ontario, Canada

Expected compensation: CAD 90,000–125,000 in annual on-target earnings, consisting of base salary plus variable compensation.

Company

hirify.global is a B2B SaaS company focused on creating customer experiences and expanding into new markets.

What you will do

• Lead and develop a demand generation team covering email, organic, paid, and inbound marketing.
• Own marketing-sourced pipeline and revenue targets, setting strategy and tracking progress across channels.
• Expand the total addressable market by identifying new segments and refining the ideal customer profile.
• Own attribution, data integrity, reporting, and the tooling foundation supporting targeting and campaign automation.
• Run competitive and market intelligence to guide positioning, targeting, and investment decisions.
• Partner with marketing, sales, product, data, and engineering leaders while applying AI and automation to improve productivity.

Requirements

• 5–8 years of experience in B2B SaaS revenue or demand generation marketing.
• Experience leading or managing others in a player-coach capacity.
• Strong data fluency, including querying and modeling data, attribution, and analysis-driven decision-making.
• Fluency with HubSpot and full-funnel experience across email, organic, paid, and inbound channels.
• Experience owning pipeline and revenue targets, entering new market segments, or refining ICP.
• Ability to drive cross-functional outcomes and use sound judgment about execution versus delegation.

Culture & Benefits

• Paid time off and paid provincial holidays.
• Paid parental leave.
• Private pension matching and healthcare benefits.
• Culture Crew and Emerging Leader programs with training and events focused on leadership development, inclusivity, and connection.
• AI-supported tools may be used to screen, assess, or select applicants during recruitment.