Lifecycle Marketing Lead (Health Plans/Health Systems)

Location: Remote, USA

Salary: $85,000–$117,000 annual base salary, with potential discretionary bonuses

Company

hirify.global provides evidence-based mental health care through employer, health plan, and partner relationships, including its AI-powered Lyra Empower platform.

What you will do

• Design and launch multi-channel member journeys across email, SMS, and in-app communications.
• Own acquisition, onboarding, re-engagement, and long-term care retention programs.
• Partner with Product, Operations, Marketing Operations, and Marketing Strategy to deliver campaigns and maintain brand alignment.
• Lead structured A/B testing of messaging, content formats, and delivery timing.
• Develop personalized messaging tracks using member insights, behavioral trends, and audience demographics.
• Track engagement channel performance and translate campaign metrics into strategic recommendations.

Requirements

• 4+ years of experience leading lifecycle marketing, customer retention, or brand engagement campaigns.
• Experience with B2C or B2B2C user journeys and multi-channel programs using email, push, or SMS.
• Strong communication skills for addressing sensitive healthcare and mental wellness topics with nuance and warmth.
• Understanding of consumer behavior, user psychology, and action-oriented communication.
• Strong project management skills and experience coordinating complex campaigns across functions.

Nice to have

• Experience in consumer health, wellness, or mission-driven industries.
• Experience coordinating campaigns across multiple user personas or business verticals.
• Familiarity with user testing, creative asset management, and collaboration with design and content teams.
• Passion for mental health advocacy and healthcare transformation.

Culture & Benefits

• Full-time remote work in the USA.
• Comprehensive medical, dental, vision, FSA/HSA, life, and disability insurance coverage.
• Access to coaching and therapy services for employees and dependents.
• Equity through discretionary restricted stock units and a 401(k) with up to 3% matching.
• Paid vacation, sick days, company holidays, and parental bonding leave.
• Monthly technology stipend plus well-being, family-building, pet insurance, and financial planning benefits.