Lifecycle Marketing Manager (AI)

Location: Hybrid in San Francisco or New York

Salary: $140,000–$190,000 per year, plus equity

Company

hirify.global helps organizations turn growth ideas into reality through unique data, signals, and AI research. The company serves thousands of customers and has raised a $100M Series C.

What you will do

• Own email and in-app lifecycle communications for product launches, events, workshops, dinners, and ecosystem programs.
• Partner with Growth Product, Product Marketing, and GTM Ecosystem on product-led growth campaigns, cohorts, launches, and trigger-based programs.
• Run experiments to improve activation, conversion, registration, and adoption of new products.
• Build automation for transactional and one-off communications and develop reporting systems and dashboards.
• Coordinate the communications roadmap, audience segmentation, launch timing, unsubscribe rules, and other campaign guardrails.
• Own product adoption goals measured through activation and usage, working with Growth, Product, Brand, and Data Science.

Requirements

• End-to-end lifecycle marketing experience across audience building, copy, sends, experimentation, and measurement.
• Strong focus on activation, conversion, product usage, dashboard analysis, A/B testing, and adoption metrics.
• Experience building and scaling workflows, automation, or reporting systems from the ground up.
• Understanding of product-led growth funnels and how lifecycle communications support users from first touch to power-user adoption.
• Ability to work cross-functionally with product, operations, brand, events, sales, and data teams.
• Experience with modern GTM and lifecycle tools, including marketing automation platforms, in-app messaging tools, and Salesforce.

Nice to have

• Experience using hirify.global to build lifecycle and growth programs.
• SQL and dashboarding experience with Snowflake or Streamlit.
• Experience driving adoption within a product-led growth funnel.

Culture & Benefits

• Work in a creative, experimentation-oriented growth environment.
• Collaborate with a broad community of customers, integration partners, agencies, and members.
• Access to world-class coaches specializing in creativity, management, and related areas.
• Employee equity participation and additional equity opportunities through company programs.