GTM Strategy & Operations Lead (Fintech)

Location: Remote Canada

Base pay: $117,000–$167,000 per year

Company

Affirm provides buy-now-pay-later products that connect merchants and consumers without hidden fees or compounding interest.

What you will do

• Own go-to-market motions for a product line or segment from rollout design through adoption.
• Turn Product, Pricing, and Product Marketing inputs into coherent GTM strategies and track results against adoption goals.
• Build field-ready materials, processes, and playbooks for CSMs, AEs, and TAMs.
• Translate field feedback into recommendations for Product Marketing.
• Analyze adoption and performance data to identify stalled launches and flag risks early.

Requirements

• 6+ years of experience in go-to-market strategy, product marketing, revenue operations, or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• End-to-end ownership of a go-to-market motion or product line from rollout through adoption.
• Experience working cross-functionally with Product, Product Marketing, Client Success, Sales, Analytics, Legal, or Pricing.
• Ability to translate product and pricing strategy into practical field execution.
• Strong analytical, written, and verbal communication skills, with comfort operating in ambiguity.
• Familiarity with merchant, payments, or fintech ecosystems is required.

Culture & Benefits

• Remote-first work model, with most roles available remotely within the country of employment.
• 100% subsidized medical coverage for employees and dependents, plus dental and vision coverage.
• Flexible spending stipends for technology, food, lifestyle, and family-forming expenses.
• Competitive vacation and holiday schedules.
• Employee stock purchase plan and potential equity rewards.
• Reasonable accommodations are available during the interview process.