Senior Manager, Product Marketing (Electric Vehicles)

Location: Gardena, California, United States

Annual salary: $145,000–$175,000, depending on experience, plus benefits and incentive plans.

Company

California-based mobility company developing user-centric, technology-first luxury electric vehicles focused on connected mobility and human-vehicle interaction.

What you will do

• Lead market and user research to define luxury EV buyer personas, decision-making journeys, and competitive insights.
• Develop full-funnel marketing strategies across awareness, pre-order, delivery, and ownership stages.
• Translate technical vehicle features into clear value propositions and customer-centric benefits.
• Lead cross-functional go-to-market planning with product, manufacturing, sales, communications, design, and regional teams.
• Create sales enablement materials, including competitive battle cards, product configurator guides, and training decks.
• Track marketing KPIs, conduct A/B testing and ROI analysis, and develop repeatable go-to-market playbooks.

Requirements

• 10+ years of product marketing experience in automotive, electric vehicles, luxury consumer goods, or technology hardware.
• Proven experience managing complex product launches under tight timelines in fast-paced environments.
• Strong expertise in customer segmentation, go-to-market strategy, and sales enablement.
• Analytical experience with ROI measurement and marketing optimization.
• Excellent verbal and written communication skills, including storytelling and translating technical complexity into clarity.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.

Nice to have

• Startup or hyper-growth company experience.
• Familiarity with international markets, especially North America and China.
• Interest in sustainability, design, and innovation in the mobility sector.

Culture & Benefits

• Healthcare, dental, and vision benefits, free for employees with discounted family coverage.
• 401(k) options.
• Casual dress code and relaxed work environment.
• Culturally diverse and progressive atmosphere.