Specialist, Experiential (Automotive)

Location: Charlotte, North Carolina, United States; requires 4–5 days per week in the office. Approximately 30% domestic travel is required, including occasional travel to Novi, Michigan, Blythewood, South Carolina, and other event locations. A valid driver's license and passport are required.

Salary: $85,000–$105,000 annual base salary, plus eligibility for an annual performance bonus.

Company

hirify.global is developing electric and range-extended rugged SUVs and pickup trucks while rebuilding the Scout brand and company from the ground up.

What you will do

• Plan, develop, and execute lifestyle experiences, product launches, community events, cultural activations, media programs, and internal brand experiences.
• Develop event concepts, themes, and programming that reflect the Scout brand and engage its community.
• Independently lead smaller events from concept through execution and post-event wrap-up while supporting larger launches and activations.
• Manage approximately ten events annually, including timelines, budgets, production schedules, staffing, logistics, permitting, vendors, and onsite execution.
• Coordinate agencies, production partners, suppliers, stakeholder communications, attendee travel, and event preparation materials.
• Track KPIs, collect attendee feedback, prepare post-event recaps, and identify process improvements for the growing Experiential team.

Requirements

• Bachelor's degree in Marketing, Event Management, Communications, Hospitality, Business, or a related field.
• 4–8 years of experience producing events, experiential marketing programs, brand activations, or lifestyle experiences.
• Experience managing events independently from concept through execution and post-event reporting.
• Strong project management, organizational, prioritization, communication, critical-thinking, negotiation, and decision-making skills.
• Experience managing vendors, production partners, agencies, budgets, purchase orders, invoices, and financial reconciliations.
• Proficiency with Microsoft 365, including Outlook, Excel, PowerPoint, Teams, and SharePoint; flexibility to work evenings and weekends when event schedules require.

Nice to have

• Experience with consumer or lifestyle brands, sports, music, outdoor, or cultural events and activations.
• Agency experience in experiential marketing, integrated marketing campaigns, or event production.
• Experience supporting premium customer experiences, product launches, or community engagement programs.
• Experience in fast-paced, matrixed organizations and a passion for outdoors, adventure, and community building.

Culture & Benefits

• Opportunity to build new products and a company around an iconic automotive brand.
• Medical, dental, vision, and income protection plans.
• 401(k) with employer match and immediate vesting.
• 20 days of planned PTO, 40 hours of unplanned PTO, and 14 company or floating holidays annually.
• Up to 16 weeks of paid parental leave, plus paid leave for bereavement, jury duty, voting time, and military leave.