Product Marketing Manager (Automotive)

Location: Troy, Michigan, United States. Some travel is required to Slate locations, events, and shoots. Applicants must be authorized to work in the United States on a permanent basis.

Salary: $108,877–$136,096.50 USD annual base pay, with potential equity and/or discretionary annual incentive compensation.

Company

Slate is building safe, reliable, affordable vehicles in the USA, with a focus on personalization, customization, and reindustrialization.

What you will do

• Partner with engineering, manufacturing, design, and accessories teams to understand vehicle products, innovations, and technical differentiators.
• Develop product positioning, messaging, content strategies, storytelling frameworks, and marketing briefs.
• Own the marketing brief process and align brand, creative, growth, social, PR, and production teams.
• Translate complex automotive and technical concepts into clear consumer-facing narratives.
• Lead go-to-market planning and execution for launches, product updates, feature rollouts, and accessories.
• Monitor market trends, competitor activity, and consumer insights to improve product marketing strategy.

Requirements

• 5–8+ years of experience in product marketing, preferably in automotive, consumer technology, or lifestyle brands.
• Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
• Exceptional storytelling and communication skills, including the ability to simplify technical information for broad audiences.
• Experience managing cross-functional projects with creative and technical teams.
• Proven ability to develop product positioning and go-to-market strategies.
• Strong organizational skills and comfort working in a fast-paced, evolving environment.

Culture & Benefits

• Culture built around safety, customer focus, innovation, mutual respect, and continuous improvement.
• Medical, dental, vision, life, and disability insurance.
• Vacation benefits and a 401(k) plan.
• Potential participation in an equity program and/or discretionary annual incentive program.