Paid Social Manager (Clothing)

Location: UK, Manchester

Company

hirify.global is a global ecommerce group operating beauty, sports nutrition, wellbeing, and activewear brands, including Myprotein, Myvegan, Myvitamins, and MP Activewear.

What you will do

• Own and execute paid social strategy for MP Activewear across Meta, TikTok, and other relevant platforms.
• Manage significant paid social budgets and align investment with commercial objectives.
• Plan, launch, and optimise campaigns across acquisition, conversion, and retention.
• Run structured testing across creative, audiences, messaging, formats, and placements.
• Analyse campaign and customer data, monitor competitors and trends, and turn insights into recommendations.
• Collaborate with Creative, E-commerce, CRM, Brand, and Marketing teams while reporting performance to stakeholders.

Requirements

• Proven experience managing paid social campaigns across Meta and TikTok.
• Experience managing significant budgets with responsibility for performance.
• Strong knowledge of paid social strategy, campaign structures, targeting, bidding, and optimisation.
• Understanding of ROAS, CPA, CAC, CTR, CPM, CVR, and LTV.
• Experience developing creative testing strategies and working with creative teams to scale advertising.
• Strong analytical, commercial, communication, and stakeholder management skills.

Nice to have

• Experience in fashion, activewear, fitness, beauty, or another consumer or ecommerce brand.
• Proactive, entrepreneurial approach with confidence to test, learn, and challenge existing practices.

Culture & Benefits

• In-house learning, development, and upskilling programmes.
• 25 days of annual leave plus bank holidays, birthday leave, and options to buy back up to 3 days.
• Enhanced maternity and paternity pay, compassionate leave, and volunteer leave after 12 months.
• In-house GP, 24/7 Employee Assistance Programme, onsite gym, and physiotherapy.
• Salary sacrifice technology scheme, subsidised bus pass, staff discounts, and onsite staff shop.

Hiring process

• Applications are generally reviewed within 14 days.
• Reasonable adjustments are available during the recruitment process.