Manager, Paid Social (Digital Marketing)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and WPP Open to deliver personalized marketing at scale.

What you will do

• Develop paid social media plans and campaign responses aligned with client objectives, KPIs, audiences, budgets, channels, and formats.
• Set up, monitor, pace, troubleshoot, and optimize campaigns across major social platforms using advanced bidding and third-party optimization, creative, and measurement tools.
• Lead quality assurance checks, performance reporting, commentary, end-of-campaign analysis, and quarterly or annual reviews.
• Present campaign results, insights, recommendations, and innovation opportunities to clients and internal stakeholders.
• Manage relationships with media partners including Meta, Twitter, Snap, TikTok, and Pinterest.
• Support junior team members through workload management, training, recruitment participation, and development of testing and learning agendas.

Requirements

• Experience in digital marketing or an agency-based role with responsibility for clients or external stakeholders.
• Extensive experience setting up and optimizing paid social campaigns across platforms such as Facebook, Instagram, Twitter, Snap, and TikTok.
• Experience planning large-scale paid social campaigns across brand and direct-response objectives.
• Strong client communication, presentation, relationship-building, and stakeholder management skills.
• Experience line managing individuals or helping to train others, including leading hybrid teams across different markets.
• Must be based in the UK or have the right to work in the United Kingdom.

Nice to have

• Training certifications from major social platforms, such as Meta Blueprint.

Culture & Benefits

• Access to global hirify.global and WPP networks for professional growth, networking, and learning.
• Employee resource groups and regular in-office events focused on team achievements, thought leadership, holidays, and milestones.
• Competitive medical, group retirement, vision, and dental insurance.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Collaborative hybrid environment focused on creativity, connection, and in-person teamwork.