VP, Marketing Operations & Digital Platform

Location: Remote - USA. Applicants located within 45 miles of the Westlake/Dallas, Texas office should work on-site Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

Annual US base salary: $227,000-$270,000 USD, with potential additional benefits and bonuses.

Company

hirify.global provides a technology learning platform for companies, government organizations, and individuals, covering areas including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning.

What you will do

• Lead annual and quarterly Marketing planning, including priorities, capacity, resourcing, and operating rhythms.
• Own lead scoring, attribution, campaign tracking, and the Marketo-Salesforce integration supporting the go-to-market engine.
• Set the martech roadmap and lead Marketing Automation across Marketo, Iterable, deliverability, platform health, AI, and automation initiatives.
• Own hirify.global.com, including B2B and B2C journeys, conversion optimization, SEO/AEO/GEO strategy, and platform performance.
• Lead Marketing Program Management, rebuild Asana infrastructure, and drive accountability for cross-functional initiatives.
• Manage Digital Platform, Martech, and Marketing Operations budgets, vendor strategy, negotiations, contracts, and ROI reporting.

Requirements

• 15+ years of experience across Marketing Operations, digital platforms, martech, revenue operations, or program management, preferably in B2B SaaS or a complex technology environment.
• Experience building or transforming a Marketing Operations function and leading senior leaders and multidisciplinary teams.
• Fluency in funnel architecture, attribution, campaign tracking, CRM integrations, marketing data governance, website strategy, analytics, and conversion optimization.
• Experience owning technology and operations budgets, vendor strategy, and contracts.
• Experience with privacy, security, and data-governance requirements including GDPR, CCPA, and SOC 2.
• Bachelor's degree or equivalent experience, with the ability to present investment and risk decisions to executive leadership.

Nice to have

• Experience across B2B enterprise and B2C or self-service models.
• Hands-on experience with Adobe Experience Manager, Marketo, Iterable, Salesforce, or Asana.
• Experience developing SEO, AEO, and GEO strategies.
• Experience with ecommerce, checkout, trials, product-led growth, or major GTM systems and digital platform transformations.

Culture & Benefits

• Blended work environment supporting collaboration, flexibility, and connection across teams.
• Mission-driven culture focused on technology upskilling and practical impact.
• Inclusive environment centered on belonging, learning, and professional growth.
• Competitive compensation, bonus eligibility, comprehensive medical coverage, unlimited PTO, wellness reimbursement, and professional development funds.