9 часов назад
B2B Digital Marketer
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
B2B Digital Marketer (Lead Generation/Performance Marketing): Running and optimizing B2B lead generation campaigns across LinkedIn, Google, Naver, and other digital channels with an accent on funnel management, localization, and campaign analytics. Focus on executing A/B tests, analyzing MQL-to-SQL conversion performance, building KPI dashboards, and coordinating multi-market campaigns for Korea and APAC.
Location: Seoul, South Korea; hybrid
Contract: 12-month contractor position, with a possible extension based on performance and business needs.
Company
is an AI-powered language-learning product that provides conversation-first lessons, instant feedback, and learning paths across multiple languages and markets.
What you will do
- Set up and execute B2B lead-generation campaigns across LinkedIn, Google Ads, Naver SEM, display, and other digital channels.
- Manage campaign operations, including asset trafficking, UTM and tracking setup, pre-launch QA, and landing-page readiness.
- Run A/B tests across targeting, ad copy, creative assets, landing pages, and channels to improve lead quality and conversion rates.
- Coordinate campaign adaptation and localization with translators for Korea, APAC, LATAM, and other markets.
- Collaborate with designers, content writers, marketing teams, sales, and external agencies on gated content, webinars, whitepapers, landing pages, and creative assets.
- Build campaign dashboards, analyze funnel metrics, prepare performance recommendations, and support budget and vendor documentation.
Requirements
- 3–5 years of hands-on B2B digital marketing experience focused on lead generation and performance marketing.
- Experience running paid campaigns through LinkedIn Campaign Manager, Naver, and Google Ads SEM.
- Strong understanding of B2B funnels, MQL and SQL definitions, and lead handoff processes.
- Experience with A/B testing, marketing analytics, reporting tools, and marketing automation platforms such as HubSpot or equivalent.
- Korean and English proficiency required; the role supports global markets with a focus on Korea.
- Experience with APAC or multi-market campaigns, localization, gated content, creative teams, and external digital agencies.
Nice to have
- Experience with Salesforce, Looker, or equivalent analytics and reporting tools.
- Experience developing whitepapers, webinars, lead magnets, and other gated-content campaigns.
Culture & Benefits
- Work with a distributed team across San Francisco, Ljubljana, Seoul, Tokyo, and Taipei.
- Engage with users across multiple regions and more than 40 countries.
- Opportunity to contribute during a period of rapid growth after the company’s Series C funding.
- Potential opportunities to travel and collaborate with teams in different regions.
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