Digital Media Specialist (AI)

Location: Tokyo, Japan; hybrid work

Company

Okta provides identity security infrastructure that helps organizations securely adopt AI and manage digital identities.

What you will do

• Execute and optimize localized paid media campaigns across Search, Social, Display, Google Ads, LinkedIn, and Japanese advertising networks.
• Use generative AI and agentic pipelines to localize ad copy, automate content variations, and accelerate creative testing.
• Implement Japan-specific SEO and generative engine optimization strategies with global and APJ marketing teams.
• Track the lead lifecycle from digital inquiry through Sales Development handover and maintain quality assurance across Japanese touchpoints.
• Manage local vendors, marketing technology workflows, bids, budgets, placements, and creative performance.
• Share data-backed insights with APJ and global teams and adapt international campaigns for the Japanese market.

Requirements

• 2–5 years of hands-on experience in digital marketing, demand generation, or campaign execution within the Japanese B2B technology market.
• Practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles.
• Native-level Japanese and professional working proficiency in English required.
• Experience with marketing platforms such as Salesforce, Marketo, Google Ads, or LinkedIn Campaign Manager.
• Strong analytical skills for tracking performance metrics, regional CPA, campaign spend, and sales pipeline impact.
• Hands-on experience optimizing advertising bids and connecting digital spend to offline sales pipeline.

Culture & Benefits

• Hybrid work environment with an immersive in-person onboarding experience.
• Well-being support and programs focused on social impact.
• Talent development, connection, and community initiatives.
• Collaboration across a global community spanning more than 20 offices.