Digital Media Specialist (Japan Digital Marketing)

Location: Tokyo, Japan; hybrid work

Company

Okta provides identity security infrastructure for organizations and AI-enabled environments.

What you will do

• Execute and optimize localized paid media campaigns across Search, Social, Display, Google Ads, LinkedIn, and Japanese advertising networks.
• Use generative AI and agentic workflows to localize ad copy, automate content variations, and accelerate creative testing.
• Implement Japan-specific SEO and generative engine optimization strategies with global and APJ marketing teams.
• Track the lead lifecycle through Sales Development handover and maintain brand compliance through rigorous QA.
• Manage bids, budgets, placements, creative, vendor relationships, and marketing technology workflows to improve ROI.
• Share data-backed insights with APJ and global teams and adapt global campaigns for the Japanese market.

Requirements

• 2–5 years of hands-on experience in digital marketing, demand generation, or campaign execution in the Japanese B2B technology market.
• Practical knowledge of Japanese business culture, digital consumption habits, and enterprise buying cycles.
• Native-level Japanese and professional working English.
• Experience with marketing platforms such as Salesforce, Marketo, Google Ads, or LinkedIn Campaign Manager.
• Strong analytical skills, including regional CPA tracking, performance measurement, and campaign-spend optimization.
• Hands-on experience managing advertising platforms, bid strategies, and the connection between digital spend and offline sales pipeline.

Culture & Benefits

• Work in a global community spanning more than 20 offices worldwide.
• Participate in an in-person onboarding experience focused on connection and impact.
• Access programs supporting well-being, social impact, talent development, and community.
• Collaborate in a fast-paced, matrixed environment with APJ and global marketing teams.