Performance Marketing Lead (AI)

Location: United States — Remote

Company

hirify.global provides telehealth support solutions that streamline virtual care delivery for companies serving patients across multiple specialties and all 50 states.

What you will do

• Develop growth marketing strategies supporting product-led growth, SMB acquisition, and brick-and-mortar business objectives.
• Own the strategy, setup, launch, management, and optimization of paid media campaigns across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and relevant emerging platforms.
• Build end-to-end reporting with Revenue Intelligence to connect advertising spend with pipeline, customers, and revenue.
• Analyze campaign and revenue data, identify insights, and rapidly optimize performance.
• Translate results and market signals into recommendations for channel mix, budget allocation, audience strategy, and growth priorities.
• Partner with creative, product-led growth, marketing leadership, and account-based marketing stakeholders on performance-focused campaigns.

Requirements

• 5+ years of performance marketing experience with proven expertise managing Meta and Google Ads campaigns.
• Experience in a high-volume SMB, B2B, or product-led growth environment.
• Experience owning paid media from strategy and execution through optimization, measurement, and revenue attribution.
• Strong analytical, communication, ownership, experimentation, and prioritization skills.
• AI-first working practices, including proven use of AI across analysis, research, creative development, copywriting, optimization, and reporting.
• Ability to explain complex performance marketing topics clearly to non-specialist stakeholders.

Nice to have

• Experience with TikTok Ads and YouTube Ads.
• Experience in healthcare, health tech, telehealth, or digital health.
• E-commerce experience combined with B2B growth and customer acquisition expertise.

Culture & Benefits

• Relatively flat organizational structure with autonomy to contribute ideas and drive initiatives.
• Medical, dental, and vision plans.
• Flexible Spending Accounts and Health Savings Accounts.
• Flexible PTO.
• 401(k) with company match, life insurance, pet insurance, and additional benefits.